I schedule my facebook ads to run from Jan 19 – Jan 21 ‘til 11 pm.
Total of 3 days.
I created 2 ads with different image.
And the result of this ad are below:
Cost: Php2.85 per conversion
Amount Spent: Php85.50
Relevance score: 5
Result rate: 1.38%
Social Reach: 224
Link Clicks: 23
Now, let’s focus on what matters.
The total cost that I’ve spent is Php85.50 (or $1.79) and I have 15 leads (conversions). And if I will divide the total cost spent to the number of leads – 85.5/15 – the answer is Php5.7 (or$0.12) and that is the cost per lead!
There’s no conversion!
We don’t need to discuss it. We already know who the winner of this ad is.
The winner ad gives us Php5.7 (or$0.12) per lead or conversion!
And I got 15 leads for 3 days with total of Php85.50 (or $1.79) from this ad.
I’m testing more ads with 2 different image, same copy, landing page and thank you page, but with different interest.
I’m doing this to check what interests give the most number of conversions. And what interests give the most number of conversions with the lowest rate per conversion.
I will update you on this.
Not bad for the first testing of ads!