Facebook Ad Result : 2nd Ad

So after running my 1st testing ad from Jan 19 – Jan 21, 11pm, my 2nd ad started to run from Jan 21, 11pm – Jan 23, 11pm.
Total of 3 days.
I created 2 ads with different image. Same with the 1st testing ads, the only difference on this 2nd ad is its interest.
The interest now of my 2nd ad is Nick Vujicic.
1st ad image

Facebook Ad Testing - Image 1

And the result of this ad are below:

Facebook Ad Result : 2nd Ad

Results: 4
Lead: 2
Reach: 633
Cost: Php5.47 per conversion
Amount Spent: Php21.88
Relevance score: 3

Now, let’s compute.
The total cost that I’ve spent is Php21.88 (or $0.46) and I have 2 leads (conversions). And if I will divide the total cost spent to the number of leads – 21.88/2 – the answer is Php10.94 (or$0.23) and that is the cost per lead!

Now, let’s go to the 2nd ad.

2nd ad image

Facebook Ad Result Image 2

And the result of this ad are below:

Facebook Ad Result : 2nd Ad : Report 2

Results: 38
Lead: 18
Reach: 3,119
Cost: Php3.15 per conversion
Amount Spent: Php113.56
Relevance score: 3

Now, let’s compute.
The total cost that I’ve spent is Php113.56 (or $2.37) and I have 18 leads (conversions). And if I will divide the total cost spent to the number of leads – 113.56/18 – the answer is Php6.31 (or$0.13) and that is the cost per lead!

Who is the winner?
1st ad – 2 leads vs. 2nd ad 18 leads
1st ad – Php10.94 (or$0.23) vs. 2nd ad – Php6.31 (or$0.13)

So the winner is the 2nd ad which gives us 18 leads and cost Php6.31 (or $0.13) per lead!

Great!

More to come!

Stay tune!

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