So after running my 1st testing ad from Jan 19 – Jan 21, 11pm, my 2nd ad started to run from Jan 21, 11pm – Jan 23, 11pm.
Total of 3 days.
I created 2 ads with different image. Same with the 1st testing ads, the only difference on this 2nd ad is its interest.
The interest now of my 2nd ad is Nick Vujicic. And the result of this ad are below: Results: 4
Reach: 633
Cost: Php5.47 per conversion
Amount Spent: Php21.88
Relevance score: 3

Now, let’s compute.
The total cost that I’ve spent is Php21.88 (or \$0.46) and I have 2 leads (conversions). And if I will divide the total cost spent to the number of leads – 21.88/2 – the answer is Php10.94 (or\$0.23) and that is the cost per lead!

Now, let’s go to the 2nd ad. And the result of this ad are below: Results: 38
Reach: 3,119
Cost: Php3.15 per conversion
Amount Spent: Php113.56
Relevance score: 3

Now, let’s compute.
The total cost that I’ve spent is Php113.56 (or \$2.37) and I have 18 leads (conversions). And if I will divide the total cost spent to the number of leads – 113.56/18 – the answer is Php6.31 (or\$0.13) and that is the cost per lead!

Who is the winner?